Last updated: 10 August 2026
Barreflies (“we”, “us”) is a physio-led barre and Pilates studio based at the Open Market, Marshall’s Row, Brighton, BN1 4JU. This policy explains what personal information we collect when you use this website or our services, how we use it, and the rights you have over it. We are committed to handling your information fairly, transparently and securely, in line with UK data protection law (UK GDPR and the Data Protection Act 2018).
What information we collect
When you contact us or book with us, we may collect: your name and contact details (email address and phone number); booking and payment information when you reserve a class, course, 1:1 session, physiotherapy appointment or sports massage; and any information you choose to share in messages sent through our contact form or by email.
Because some of our services are delivered by a Chartered Physiotherapist, you may also choose to share information about your health, injuries or medical history so that sessions can be adapted safely to you. This is “special category” data and we treat it with extra care: it is collected only with your consent, used solely to provide you with safe and appropriate treatment or classes, and kept confidential in line with professional standards.
How we use your information
We use your information to respond to enquiries; to manage bookings, classes and appointments; to provide physiotherapy, massage and movement services safely; to take payment; and to send you information about your bookings. We will only send you marketing messages if you have asked us to, and you can opt out at any time. We do not sell your personal information to anyone.
Legal bases
We rely on the following legal bases under UK GDPR: performance of a contract (managing your bookings and providing services); legitimate interests (responding to enquiries and running our business); consent (marketing, and health information you choose to share); and legal obligation (keeping appropriate records, including clinical records where required by professional regulation).
Who we share it with
We share information only where needed to run our services — for example with our online booking and payment providers, our website hosting provider, and email services. These providers act on our instructions and are required to protect your data. We do not share your information with anyone else unless the law requires it.
Cookies and analytics
This website may use cookies and similar technologies that are necessary for it to function, and analytics that help us understand how the site is used so we can improve it. You can control or delete cookies through your browser settings at any time.
How long we keep it
We keep personal information only as long as we need it for the purposes above, and then delete it securely. Clinical records are kept for the periods required by professional and legal obligations (typically eight years for adult physiotherapy records in the UK).
Your rights
You have the right to ask for a copy of the information we hold about you, to have it corrected or deleted, to object to or restrict how we use it, to ask for it to be transferred, and to withdraw consent at any time where consent is the basis for processing. To exercise any of these rights, contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Contact us
If you have any questions about this policy or how your information is handled, contact: Barreflies, First Floor, Open Market, Marshall’s Row, Brighton, BN1 4JU — email hello@barreflies.co.uk or call 07873 332858.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised date.